Digital Marketing Specialist (all genders) 80-100% - medienjobs.ch

The Living Circle is the leading, most innovative and perhaps most diverse hospitality group in Switzerland, redefining luxury: close to nature, regional, steeped in history and authentic. The group, which is Swiss family-owned, includes four hotels: the Castello del Sole Beach Resort & Spa in Ascona, the Widder Hotel and the Hotel Storchen in Zürich, as well as the Alex Lake Zürich in Thalwil and the private Hideaway Château de Raymontpierre with its own farm in the Jura. Our portfolio is complemented by the restaurant Buech in Herrliberg and the three agricultural businesses Schlattgut in Herrliberg, the winery Cantina alla Maggia and the Terreni alla Maggia in Ascona.

BENEFITS
? ZVV bonus pass for your daily mobility
? Shopping at cost price and attractive discounts in our outlets
? Personal gifts for special occasions
? Friends & Family Rate - share our hospitality with your loved ones
? A day off around your birthday - flexibly redeemable within two weeks

WHAT AWAITS YOU
For our marketing in Zürich, we are looking for an upbeat, cheerful team player to start by arrangement, who impresses as an organizational genius with power and a hands-on mentality.

Your comprehensive area of responsibility includes, among other things:

• CRM & Newsletter: you manage all CRM and newsletter activities across the entire hotel group along the guest lifecycle, develop automated guest journeys and integrate new hotels into the system
• Data & Personalization: you ensure clean data, correct consent management and further expand personalized communication
• Websites: you lead website go-lives of new hotels end-to-end (content structure, technical setup, testing, quality assurance) and optimize existing pages for better user experience, conversion and brand consistency
• SEO/GEO & Content: you increase organic visibility through data-based content strategies and monitor new (including AI-relevant) platforms and trends to increase reach
• SEA & Performance channels: you hold KPI and budget responsibility, analyze campaigns, derive optimizations and implement them together with the agency
• Review Management: you independently set up the guest feedback tool, regularly analyze reviews and derive improvement suggestions for operations from them
• Strategy & Reporting: you develop the annual marketing strategy together with the hotels, measure its impact and prepare decision-making bases for budget and performance topics

ABOUT YOU

• You have at least three years of relevant professional experience in this field.
• You have a degree in the field of Digital Marketing or a comparable education and bring a broad understanding of cross-channel online marketing.
• You are analytically strong and interpret data confidently in order to derive measures for optimizing campaigns, processes and content.
• You work in a structured, quality-conscious and responsible manner - your projects are cleanly planned, implemented and documented.
• You have a good sense for content, UX and brand communication and understand how to optimize digital touchpoints along the guest journey.
• You have a pronounced understanding of AI technologies and know how they can be used practically in digital marketing, from content creation to automation to data-based analysis.
• You communicate clearly, solution-oriented and with joy, whether with agencies, internal stakeholders or external partners.
• You enjoy working in a dynamic environment, maintain an overview even with parallel projects and act proactively.
• You speak fluent German and English.